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Online marketing

Display advertising

Wat is display advertising?
Wat is retargeting?
Plek in customer journey
Display advertising via Goldfizh

Naamsbekendheid, nieuwe bezoekers trekken of sales genereren. Met display advertising laat je jouw bedrijf, merk of product zien aan het grote publiek. Hoe? Met banners, advertenties en beelden die op het goede tijdstip zichtbaar zijn voor jouw potentiële klanten. 

Wat is display advertising?

Display advertising is de meest zichtbare manier van digitaal adverteren. Deze banners zijn te zien op websites en sociale netwerken waarop jouw klanten zich bevinden. Dankzij retargeting blijven jouw advertenties mensen uit jouw doelgroep online ‘achtervolgen’. 

onze laatste projecten

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Rootzz of Nature

CAMPAGNEPLAN
SOCIAL ADVERTISING
VIDEO

Creatieve influencermarketing voor vegapionier Rootzz of Nature

Pardon, retargeting?

Retargeting is de methode waardoor je waarschijnlijk wel eens naar je scherm zit te kijken en denkt: ‘hoe weten ze dit nou weer van me?’ De truc: met behulp van slim ingerichte programma’s ervoor zorgen dat potentiële klanten terugkeren naar jouw website of -shop.

Hierdoor bereik je klanten die tijdens de klantreis zijn uitgestapt nog een keer en verleid je ze in veel gevallen alsnog tot een aankoop of conversie. Een koppeling tussen de website van de adverteerder en een advertentienetwerk dat de advertenties plaatst, maakt dit mogelijk.

Onderdeel van slimme campagnestrategie

Display advertising is net als SEA en Social Advertising onderdeel van de campagnestrategie. Hiermee bekijk je hoe de customer journey van jouw doelgroep in elkaar steekt. En waar social advertising zich meer richt op de See– en thinklagen van de campagne, zit display advertising veel meer op het Do-gedeelte.

Het geheime wapen van display advertising? Naast een mooi design is het héél belangrijk dat je goed aan de slag gaat met UX-copy. Zo verleid je jouw bezoeker het meest effectief!

Ga voor display advertising met #TeamMarketing

Met het opzetten van een displayadvertisingcampagne helpen we je bij Goldfizh natuurlijk graag. We beginnen bij een nulmeting. Daarna zetten we de campagne op, gaan we monitoren en brengen we verslag uit via onze rapportages. Het opzetten van zo’n campagne is ingewikkeld en vraagt om veel kennis, ervaring en kunde.

Meer weten? Neem contact op met Imke!

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    Tractieweg 41K, 3534 AP Utrecht | privacy statement & algemene voorwaarden

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